W Network

Promax North America 2020 Awards Finalist: Channel Image – Rebrand or Refresh category

W Network is a speciality Canadian cable channel. The channel features dramas and romantic comedies targeted towards women. W Network is also home to Hallmark Movies in Canada.

The W Network logo is at the very heart of the identity. We broke down the shape of the W to create outlines and sections. These elements were used to create a modular background for all our designs and animation.

How do you design a channel that appeals to all women? Simple answer is that you can’t. What we did was focus on a look that captured all of W Network’s offerings so they could live together and be presented as equal entertainment.

Concept work as we attempted to narrow down colours and layout.