#DestinationDishes

#DestinationDishes was an interactive Twitter video series produced by Corus’ in-house social content studio so.da. Audiences would vote for the cultural cuisine they wanted to see a Food Network Canada celebrity chef prepare through Twitter polls. In each episode, a notable network chef – Massimo Capra, Lynn Crawford, Dustin Gallagher or Roger Mooking – created a destination-themed meal based on the highest-voted location.

Our assignment was to create a 30 second promotional video that would drive viewers to watch the series on Twitter.

❤️ this Tweet to receive weekly recaps & join a culinary journey with Food Network Canada's exclusive Twitter series #DestinationDishes. A trip that'll take you around the world with renowned chefs, one recipe at a time. pic.twitter.com/xfltCwIdHm

— CIBC (@cibc) February 28, 2019